IT

Can T-Shirts really save lives?

T-Shirts are THE most powerful form of individual expression. They're always in demand - a symbol of pop culture that influences EVERYONE they come in contact with. They're the walking billboard advertisement of our times. Blue Sky, Inc., develops ad campaigns for prominent Fortune 100 companies and found that (1) T-shirt worn by (1) person in an average sized U.S. city will be seen by 100,000 or more people in its lifetime.

Yes, 100,000+!

Hey, T-shirt sectors are broader than ever, including Novelty, Skate & Surf, Hip Hop, High Fashion and Celebrity. That's where "IT" Condom T-Shirts come in. Each one carries an important message. The message is: people do have a choice when it comes to NOT becoming a statistic (sadly, yes, a statistic). The spread of AIDS is a global epidemic. Ignoring the fact that a T-shirt CAN help "prevent and protect" amounts to SOCIAL SUICIDE. We believe "IT" Condom T-Shirts will help save lives - and the more they're worn the faster the message will spread. We don't pretend to have all the answers. We can't and don't expect to find a cure for an epidemic like AIDS. But, there is "strength in numbers". We DO know it would be sadly irresponsible to not consider a way 100,000+ LIVES could be saved. We need to send a message out in a format that's seen every day. If it takes a novelty item like "IT" Condom T-Shirts to help people (especially young people) live longer, healthier lives - so be "IT"!

Because in a world of mixed messages and innuendo, we're sending one that's
simple: "You Can't Live Without IT!" In other parts of the world, building awareness and acceptance for responsible behavior has worked. It has been PROVEN to reduce the numbers of people who suffer from AIDS, HIV and related STDs. It's time WE take responsibility and help make "IT" happen.
Let's face it - condoms are as unpopular and embarrassing today as they were 50 years ago. To today's youth, they're as outdated as Your Grandfather's Buick…"I'm not getting into THAT thing!" No wonder teenagers and adults balk at using them. We've found a way to REMOVE the stigma and taboo. We make "IT" okay (even cool) to carry and use them.

"IT" is about finding a solution!

A Solution for What?
...the sad but true statistics
The numbers don't lie - the statistics related to STDs, HIV and AIDS are sadly real. Which means the unfortunate fact is this: NO ONE is immune. Bottom line? "If IT's not on, IT's not in!" is the motto today's sexually active youth & adults MUST adopt if they want to live longer, healthier & happier lives.
Between 40,000 & 50,000 Americans become infected with HIV each year:
- 50% are 13 to 24 years old & EVERY HOUR (2) or more teens or young adults contract HIV. In response to those overwhelming statistics, King Middle School of Portland, Maine, began distributing various forms of birth control to 10 to 14 year old students in 6th thru 8th grade. When polled, 70% of adults agreed - in light of the grim facts - public schools should be allowed to issue birth control to teens.
- (1) MILLION+ Americans currently live with HIV or AIDS. Roughly 25% of them became infected as teens (among whom the toll continues to rise). Most teens today have NO IDEA when they became infected, which means they can't & don't protect themselves or others. With no symptoms at all (feeling & appearing completely healthy) they spread the disease through risky sexual behavior.
- Condoms are 99% EFFECTIVE at stopping the spread of STDs and immediately reduce user risk of getting & passing on HIV. Look, there's a virtual ALPHABET SOUP of unhealthy, unpleasant STDs floating around out there (incl. chlamydia, genital warts, gonorrhea, herpes and syphilis) and as many as (3) MILLION sexually active teens get them EVERY YEAR - by having unprotected sex.
- IT is about getting real: AIDS has caused 530,000 DEATHS in America. There's still NO CURE or vaccine for HIV or AIDS & a startling 78% of new HIV cases in women result from heterosexual activity. Unless young men take on fewer sex partners or wear condoms more often, HIV & AIDS will continue to spread.
- Ghana initiated a campaign called "Stop AIDS…Love Life" which featured the slogan "If IT'S not on IT'S not in!" - avoiding direct use of the word condom. It was such a HUGE success, condom sales shot from $2.7M to $6.6M in six months for the country's largest manufacturer. "IT" harnesses the power of a T-Shirt to make THAT kind of impact on everyone at risk - EVERYONE!

Can you really live without "IT"?